Taiwan Review Creating Exceptional Lodgi
Growing competition is also encouraging companies to develop unique offerings within the same market segment. Taipei Inn Group, founded in 2005, currently operates 10 budget hotels under four brands—Ambience, CityInn, Dandy, and Hotel 73—each of which has different design aesthetics and amenities. Taipei Inn’s general manager Thomas Ho (何太山) says his group opted to set up budget chains due to the substantial growth in the number of FITs visiting Taiwan. The company’s 10 establishments, nine of which are in Taipei with the other located in central Taiwan’s Taichung City, are mostly in the downtown areas and feature striking interior designs.